Marketplacer Announces Adobe Commerce Integration

Online marketplace platform Marketplacer has been named an Accelerate Partner within the Adobe Exchange Experience Cloud program, the company said Thursday (July 7).

“Marketplacer and Adobe Commerce integrations will enable organizations to deliver connected marketplaces and scale their business by building multi-channel commerce experiences for B2B and B2C customers in a single platform,” the Australian company said in a news release.

Marketplacer is a Software as a Service (SaaS) platform that helps companies build online marketplaces. It has helped with the construction of more than 100 of these marketplaces to date, connecting upwards of 13,000 businesses around the world. Its customers include Woolworths, SurfStitch, and HMD Global/Nokia.

The integration lets Marketplacer offer more value to retailers and brands — and the providers serving them — through curated marketplaces, with faster time to market and quick scalability. It provides customers with access to “programmatic marketing support and integration matter expertise,” the company said.

“Adobe exemplifies the type of strategic technology partner we like to work with as they focus on delivering a great customer experience with an incredibly robust and innovative commerce platform,” said John Mullins, Marketplacers’ chief alliance officer.

“We want to bring growth to every Adobe Commerce customer on the planet through our Marketplace and Range Extension Platform.”

Read more: Spryker Partners With FarEye on Last-Mile Delivery of B2B eCommerce

In other recent news from this sector, FarEye, a software-as-a-service (SaaS) platform that deals with last-mile logistics challenges, and Spryker, a B2B enterprise digital commerce platform, teamed up in June to integrate FarEye’s intelligent delivery platform and Spryker’s digital commerce operating system.

“Speed and the overall delivery experience are utmost priorities when it comes to consumer loyalty and satisfaction,” said Amit Bagga, chief revenue officer at FarEye.

“This partnership will enable B2B, B2C, and enterprise marketplaces to quickly build a modular eCommerce platform, execute orders at the highest efficiency and deliver a superior experience to the end-consumers.”

The companies say their partnership will let merchants offer a customer experience that can be closely tweaked at every point from purchase to delivery. Between FarEye and Spryker, the companies work with businesses that include “big and bulky,” manufacturing, grocery, industrial machinery, hardware, electronics and marketplaces.