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Netflix (NASDAQ:NFLX) May Bid for Christmas Day NFL Rights
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Netflix (NASDAQ:NFLX) May Bid for Christmas Day NFL Rights

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Netflix may be eyeing some Christmas Day football action while also setting up a new promotional theme park with Roblox.

While Christmas Day for most means a day to spend with family and friends, making memories, and enjoying some peace on Earth and goodwill toward others, football games often incorporate themselves into the festivities. And Netflix (NASDAQ:NFLX) may bid to get involved with the NFL this year. Shares of the streaming giant got a small boost due to the concept in Thursday afternoon’s trading.

Word from Boomer Esiason with WFAN revealed that there will be two December 25 games this year. And the NFL wants a fat purse for Christmas, seeking anywhere between $50 million and $100 million per game. That brings the total price tag up to $100 – $200 million for the set, and Esiason believes that Netflix might well put its hat in that particular ring. “Do not be surprised,” Esiason noted.

However, there may be some issues there; those games may not be available for Netflix to claim anyway. The Wednesday schedule—yes, Christmas is on a Wednesday this year—will require taking two games from CBS and Fox, who should already have the rights to those games. But reports note it’s the NFL’s call, as they’re the only ones with the product in question.

Partnering with Roblox for Digital Theme Park

Meanwhile, for those who have as much interest in football as they do watching Aunt Ethel get tipsy on eggnog and belch out “Good King Wenceslaus” for the fourth time that day, another alternative is on hand. Netflix got together with Roblox (NASDAQ:RBLX) to produce a complete “digital theme park” around several key Netflix properties.

Said properties include a “Cobra Kai” dojo, a live-action “One Piece” simulation, and the “Escape from Hawkins High” game for “Stranger Things.” While raising awareness likely isn’t on tap here—who isn’t already aware of “Stranger Things?”—the interaction never hurts as a reminder message. With the second season of “One Piece” in the works, that definitely can’t hurt.

What Is the Stock Price Forecast for Netflix in 2024?

Turning to Wall Street, analysts have a Moderate Buy consensus rating on NFLX stock based on 23 Buys, 12 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. After an 82.8% rally in its share price over the past year, the average NFLX price target of $657.61 per share implies 7.24% upside potential.

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